No, of course it’s not true. I just liked the alliteration. And the dream. The ambition was sparked by a Waitrose ad declaring themselves the UK’s favourite supermarket. How do they know? Is it true? How do you measure something like that? Now I have to admit that Waitrose is my favourite supermarket, not that I frequent any of them that much. But nobody asked me for my view. Maybe they asked three people who all said it was their favourite. Would that justify their claim?
We see these claims most often in the world of publishing. Buy Fred Smith’s best selling autobiography now. Who’s Fred Smith? No idea but he must be good as he has a bestseller. Of course it’s Fred Smith’s best selling book. It’s the only one he’s written. Never mind the fact that he’s only sold a copy to his mum and the lady across the road. It’s his bestseller. So here’s the deal. I’ll say that you are my favourite whatever it happens to be if you vote for The Watercooler as Britain’s Best Business Blog. OK?
