The US electric car maker Tesla saw its shares rise 40% on their first day of trading. Why? Confidence. How so? Because Toyota invested $50m for a 2.5% stake. Toyota are buying so they must be good. Incidentally, Daimler also has a stake. By the way, why have Toyota bought in? Of course they wanted a slice of the action but it is probably as much about trying to restore their damaged reputation in the States i.e. restore confidence.
Confidence is such a fragile thing. The whole banking crisis was essentially a lack of confidence. A lack of confidence that individuals, companies , banks, even countries could repay their debts. Perfectly sound companies had their overdrafts called in because the banks went wobbly.
Lesson 1: Don’t owe money
Lesson 2: People are copy-cats. They will buy when others are buying. They will panic when others are panicking.
Lesson 3: It’s the second person that starts the queue.
Lesson 4: Read the first three lessons again and think about the potential implications for your business.

