Kazakhstan. Where? Oh yes, isn’t it one of the ‘Stans‘ that used to be part of the USSR? Backward sort of place somewhere in Asia?
Believe it or not, there was a supplement on Kazakhstan in last Saturday’s Telegraph. I was about to consign it to the recycling when a headline caught my attention. Peace and Prosperity: A 20 Year History. In the relatively short time since it gained independence from Moscow, there has been an astonishing development of the economy with a prevailing climate of tolerance in this multi-ethnic country.
I have an interest in geography, history, world politics and business but I had no idea whatsoever about this amazing success story. This got my mind leaping in several directions:
Many of our businesses are falling over themselves to get established in the accepted developing economies of China, India and one or two other countries. Are they missing a trick by being unaware of the potential in countries such as Kazakhstan?
By following the herd are businesses missing opportunities to develop and establish themselves in markets and market sectors that aren’t on their radar?
Kazakhstan is using its geographic location to be a crossroads or meeting point between East and West, North and South. It is actively avoiding ‘taking sides’ and talking with all sorts of unlikely bedfellows. Could businesses become crossroads and meeting points in a metaphorical sense?
It strikes me that there are several lessons that we can learn and potentially apply in a creative way with our businesses.
By the way, Kazakhstan is keen to develop its tourist industry if you fancy a fact-finding holiday!


